Quotes from The 33 Strategies of War
By Robert Greene
Browse by Strategy
1. Declare war on your enemies
Polarity Strategy
Life is endless battle and conflict, and you cannot fight effectively unless you can identify your enemies. People are subtle and evasive, disguising their intentions, pretending to be on your side. You need clarity. Learn to smoke out your enemies, to spot them by the signs and patterns that reveal hostility. Then, once you have them in your sights, inwardly declare war.
2. Do not fight the last war
The Guerrilla-War-of-the-Mind strategy
What most often weighs you down and brings you misery is the past, in the form of unnecessary attachments, repetitions of tired formulas, and the memory of old victories and defeats. You must consciously wage war against the past and force yourself to react to the present moment. Be ruthless on yourself; do not repeat the same tired methods.
3.Amidst the turmoil of events, do not lose your presence of mind
The Counterbalance Strategy
In the heat of battle, the mind tends to lose its balance. Too many things confront you at the same time--unexpected setbacks, doubts and criticisms from your own allies. There's a danger of responding emotionally, with fear, depression, or frustration. It is vital to keep your presence of mind, maintaining your mental powers whatever the circumstances. You must actively resist the emotional pull of the moment--staying decisive, confident, and aggressive no matter what hits you.
4. Create A Sense Of Urgency And Desperation
The Death-Ground Strategy
You are your own worst enemy. You waste precious time dreaming of the future instead of engaging in the present. Since nothing seems urgent to you, you are only half involved in what you do. The only way to change is through action and outside pressure. Put yourself in situations where you have too much at stake to waste time or resources--if you cannot afford to lose, you won't. Cut your ties to the past; enter unknown territory where you must depend on your wits and energy to see you through.
5. Avoid the snares of groupthink
The Command-and-Control Strategy
The problem in leading any group is that people inevitably have their own agendas. If you are too authoritarian, they will resent you and rebel in silent ways. If you are too easygoing, they will revert to their natural selfishness and you will lose control. You have to create a chain of command in which people do not feel constrained by your influence yet follow your lead. Put the right people in place--people who will enact the spirit of your ideas without being automatons.
6. Segment your forces
The Controlled-Chaos Strategy
The critical elements in war are speed and adaptability--the ability to move and make decisions faster than the enemy. But speed and adaptability are hard to achieve today. We have more information than ever before at our fingertips, making interpretation and decision making more difficult. We have more people to manage, those people are more widely spread, and we face more uncertainty. Learn from Napoleon, warfare's greatest master: speed and adaptability come from flexible organization. Break your forces into independent groups that can operate and make decisions on their own. Make your forces elusive and unstoppable by infusing them with the spirit of the campaign, giving them a mission to accomplish, and then letting them run.
7. Transform your war into a crusade
Morale Strategies
The secret to motivating people and maintaining their morale is to get them to think less about themselves and more about the group. Involve them in a cause, a crusade against a hated enemy. Make them see their survival as tied to the success of the army as a whole. In a group in which people have truly bonded, moods and emotions are so contagious that it becomes easy to infect your troops with enthusiasm. Lead from the front: let your soldiers see you in the trenches, making sacrifices for the cause. That will fill them with the desire to emulate and please you. Make both rewards and punishments rare but meaningful. Remember: a motivated army can work wonders, making up for any lack of material resources.
8. Pick your battles carefully
The perfect economy strategy
We all have limitations--our energies and skills will take us only so far. Danger comes from trying to surpass our limits. Seduced by some glittering prize into overextending ourselves, we end up exhausted and vulnerable. You must know your limits and pick your battles carefully. Consider the hidden costs of a war: time lost, political goodwill squandered, an embittered enemy bent on revenge. Sometimes it is better to wait, to undermine your enemies covertly rather than hitting them straight on. If battle cannot be avoided, get them to fight on your terms. Aim at their weaknesses; make the war expensive for them and cheap for you. Fighting with perfect economy, you can outlast even the most powerful foe.
9. Turn the tables
The Counterattack Strategy
Moving first--initiating the attack--will often put you at a disadvantage: you are exposing your strategy and limiting your options. Instead discover the power of holding back and letting the other side move first, giving you the flexibility to counterattack from any angle. If your opponents are aggressive, bait them into a rash attack that will leave them in a weak position. Learn to use their impatience, their eagerness to get at you, as a way to throw them off balance and bring them down. In difficult moments do not despair or retreat: any situation can be turned around. If you learn how to hold back, waiting for the right moment to launch an unexpected counterattack, weakness can become strength.
10. Create a Threatening Presence
Deterrence Strategies
The best way to fight off aggressors is to keep them from attacking you in the first place. To accomplish this you must create the impression of being more powerful than you are. Build up a reputation: You're a little crazy. Fighting you is not worth it. You take your enemies with you when you lose. Create this reputation and make it credible with a few impressive-- impressively violent--acts. Uncertainty is sometimes better than overt threat: if your opponents are never sure what messing with you will cost, they will not want to find out. Play on people's natural fears and anxieties to make them think twice.
11. Trade Space for Time
The Non-Engagement Strategy
Retreat in the face of a strong enemy is a sign not of weakness but of strength. By resisting the temptation to respond to an aggressor, you buy yourself valuable time--time to recover, to think, to gain perspective. Let your enemies advance; time is more important than space. By refusing to fight, you infuriate them and feed their arrogance. They will soon overextend themselves and start making mistakes. Time will reveal them as rash and you as wise. Sometimes you can accomplish most by doing nothing.
12. Lose Battles but Win the War
The Grand Strategy
The critical elements in war are speed and adaptability--the ability to move and make decisions faster than the enemy. But speed and adaptability are hard to achieve today. We have more information than ever before at our fingertips, making interpretation and decision making more difficult. We have more people to manage, those people are more widely spread, and we face more uncertainty. Learn from Napoleon, warfare's greatest master: speed and adaptability come from flexible organization. Break your forces into independent groups that can operate and make decisions on their own. Make your forces elusive and unstoppable by infusing them with the spirit of the campaign, giving them a mission to accomplish, and then letting them run.
13. Know your enemy
the intelligence strategy
The target of your strategies should be less the army you face than the mind of the man or woman who runs it. If you understand how that mind works, you have the key to deceiving and controlling it. Train yourself to read people, picking up the signals they unconsciously send about their innermost thoughts and intentions. A friendly front will let you watch them closely and mine them for information. Beware of projecting your own emotions and mental habits onto them; try to think as they think. By finding your opponents' psychological weaknesses, you can work to unhinge their minds.
14. Overwhelm resistance with speed
and suddenness
15. Control the dynamic
The blitzkrieg strategy
In a world in which many people are indecisive and overly cautious, the use of speed will bring you untold power. Striking first, before your opponents have time to think or prepare, will make them emotional, unbalanced, and prone to error. When you follow with another swift and sudden maneuver, you will induce further panic and confusion. This strategy works best with a setup, a lull--your unexpected action catches your enemy off guard. When you strike, hit with unrelenting force. Acting with speed and decisiveness will garner you respect, awe, and irresistible momentum.
Forcing strategies
People are constantly struggling to control you--getting you to act in their interests, keeping the dynamic on their terms. The only way to get the upper hand is to make your play for control more intelligent and insidious. Instead of trying to dominate the other side's every move, work to define the nature of the relationship itself. Shift the conflict to terrain of your choice, altering the pace and stakes to suit you. Maneuver to control your opponents' minds, pushing their emotional buttons, and compelling them to make mistakes. If necessary, let them feel they are in control in order to get them to lower their guard. If you control the overall direction and framing of the battle, anything they do will play into your hands.
16. Hit them where it hurts
The center-of-gravity strategy
Everyone has a source of power on which he or she depends. When you look at your rivals, search below the surface for that source, the center of gravity that holds the entire structure together. That center can be their wealth, their popularity, a key position, a winning strategy. Hitting them there will inflict disproportionate pain. Find what the other side most cherishes and protects--that is where you must strike.
17. Defeat them in detail
18. Expose and attack your opponent's
soft flank
The divide-and-conquer strategy
When you look at your enemies, do not be intimidated by their appearance. Instead look at the parts that make up the whole. By separating the parts, sowing dissension and division from within, you can weaken and bring down even the most formidable foe. In setting up your attack, work on their minds to create internal conflict. Look for the joints and links, the things that connect the people in a group or connect one group to another. Division is weakness, and the joints are the weakest part of any structure. When you are facing troubles or enemies, turn a large problem into small, eminently defeatable parts.
The turning strategy
When you attack people directly, you stiffen their resistance and make your task that much harder. There is a better way: distract your opponents' attention to the front, then attack them from the side, where they least expect it. By hitting them where they are soft, tender, and unprotected, you create a shock, a moment of weakness for you to exploit. Bait people into going out on a limb, exposing their weakness, then rake them with fire from the side. The only way to get stubborn opponents to move is to approach them indirectly.
19. Envelop the enemy
The annihilation strategy
People will use any kind of gap in your defenses to attack you or revenge themselves on you. So offer no gaps. The secret is to envelop your opponents--create relentless pressure on them from all sides, dominate their attention, and close off their access to the outside world. Make your attacks unpredictable to create a vaporous feeling of vulnerability. Finally, as you sense their weakening resolve, crush their willpower by tightening the noose. The best encirclements are psychological--you have surrounded their minds.
20. Maneuver them into weakness
21. Negotiate while advancing
The ripening-for-the-sickle strategy
No matter how strong you are, fighting endless battles with people is exhausting, costly, and unimaginative. Wise strategists generally prefer the art of maneuver: before the battle even begins, they find ways to put their opponents in positions of such weakness that victory is easy and quick. Bait enemies into taking positions that may seem alluring but are actually traps and blind alleys. If their position is strong, get them to abandon it by leading them on a wild-goose chase. Create dilemmas: devise maneuvers that give them a choice of ways to respond--all of them bad. Channel chaos and disorder in their direction. Confused, frustrated, and angry opponents are like ripe fruit on the bough: the slightest breeze will make them fall.
The diplomatic-war strategy
People will always try to take from you in negotiation what they could not get from you in battle or direct confrontation. They will even use appeals to fairness and morality as a cover to advance their position. Do not be taken in: negotiation is about maneuvering for power or placement, and you must always put yourself in the kind of strong position that makes it impossible for the other side to nibble away at you during your talks. Before and during negotiations, you must keep advancing, creating relentless pressure and compelling the other side to settle on your terms. The more you take, the more you can give back in meaningless concessions. Create a reputation for being tough and uncompromising, so that people are back on their heels before they even meet you.